I am a firm believer that the measure of an organization is how one responds in times of challenge, difficulty or wrongdoing.

Paula Gignac, President of IAB Canada has just shown me what a class act she and the IAB are.

Here is Paula`s response to my note yesterday regarding my disappointment in the recent Montreal IAB MIXX Canada conference...


Hi Keith!

We will definitely fully refund your ticket for the Montreal conference. As well, I will give you free entrance if you decided to come to Toronto MIXX event in March, 2009.

I`m so sorry that this caused you such an inconvenience. We definitely need to make the fact the conference is in French evident on all of our communications in the future. After 5 years of doing this in the Montreal market we assumed everyone was aware of this.

Again, my sincere apologies. Our Events Mgr. will contact you on Oct 9, to get your credit card to process the reversal.

Sincerely,

Paula Gignac

President, Interactive Advertising Bureau of Canada

Class Act in my opinon. I will be there in Toronto in 2009.